Morning Copy will soon become a Google Adwords Certified Company following the success of the team’s search marketing projects, and the acquisition of several new clients.

The process involves several team members attaining individual certification by fulfilling certain criteria and passing an online knowledge exam. Christie Connelly, Managing Director, and Morris Bryant, Search Consultant, have begun the process.

Google Adwords Certification is a prestigious achievement attained by only the most professional SEM (Search Engine Marketing) companies.

Morning Copy have had numerous successes with SEM recently. One client experienced twice the amount of leads and at only 70% of the historical CPC (Cost Per Click) after hiring the team.

SEM (also known as PPC – Pay Per Click advertising) is the cheapest and most efficient method of online advertising, and is perfect for all businesses with an online presence; particularly those who are just beginning online.

Morning Copy utilises Google, Yahoo, MSN and Bing to distribute clients’ ads, while designing custom landing pages to ensure maximum conversion.

“Search marketing is quite simple on the surface. However, the smallest changes in a campaign can mean the difference between paying $2 a click instead of $4!” says Christie Connelly.

“That’s why hiring a company to manage SEM campaigns actually saves you money.”

Get in touch now to find out how a managed SEM package can help your business.

2 Responses to Morning Copy begins Google Certification

  1. Dillon says:

    Congrats on gaining Google Adwords Certification Morris!

    How did you find the exam?

  2. Morris says:

    Interesting. There were some tough questions relating to average Australian spend and things like that – presumably so you can confidently sell Adwords, as well as manage accounts.

    Unfortunately, however, I couldn’t see which I questions I didn’t get correct – which would have been good feedback.

    Overall, a good experience!

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